5 Keys to Businesses Maximizing Views on YouTube
YouTube is the world’s second-largest search engine and one of the most powerful marketing tools for brands. Because of this, uploading a video isn’t enough. To gain real traction, your business needs to strategically craft content and optimize it for YouTube’s search algorithm.
Stone Groove Social can help your business grow into a YouTube channel with major traction. For this reason, a meeting with YouTube strategist, Lisa Melick would be a great opportunity. Schedule your meeting now. Calendly - Lisa Melick
Before creating content on any social platform, it is a necessity to know your audience. In addition to analyzing competitors, transform into the customer. Begin typing keywords in a business industry to find what others are searching for. In due time, you will learn what to keywords to place in titles.
1. Craft Click-Worthy, SEO-Optimized Video Titles
Titles are the first thing both viewers and the YouTube algorithm notice. In general, great titles embrace human appeal and keywords. Unless it is needed, titles should be less than 60 characters. As a result, viewers on mobile devices are able to read it entirely.
Additionally, a great way to add human appeal is to promise a benefit. Give the audience something that guarantees a fix to their problem. Besides using your company name, use the problem as the title to increase traction.
2. Write Descriptions That Drive Discovery and Engagement
YouTube’s algorithm reads your video description to understand your content. Because of this, a strong description helps viewers know what to expect.
Use your main keyword in the first sentence. Additionally, add a call to action in the description that links to a website or social media. Another great idea is giving a brief summary of the video.
3. Use Tags, Categories, and Hashtags Wisely
While tags aren’t as powerful as they once were, they still help YouTube understand your content’s context. During the creation of the description, it is important to add relevant tags. Specifically, these tags include the main keywords or variations.
In addition, add hashtags to build traction along with a category that the business belongs to.
4. Create Scroll-Stopping Thumbnails
In addition to editing your videos, Stone Groove Social can create thumbnails that grab attention. Not only do they have bright colors that stand out but also styles that are consistent with the branding. Although it is one of the last steps in the creation process, this is the first step to grabbing a viewer's attention.
It is important to note that testing multiple designs could be a great strategy. If one style does not deem success, adjust and post again.
5. Analyze, Adapt, and Improve
Regularly check your YouTube Analytics to understand what’s working. This is very important to understand how to capitalize on YouTube. How long are viewers watching the content? In addition, where are they coming from to view the content?
In the long run, all of these keys will lead to success on your business YouTube channel. To learn more on how to grow your business on YouTube visit YouTube Strategy — Stone Groove Social.
