4 Keys to Earning Revenue on YouTube for Small Businesses

Written By Lisa Melick

Thousands of subscribers do not make a business profitable. What successful businesses have is strategic content, SEO optimization, and a clear conversion path that takes a viewer from watching to buying. Although the subscriber count is low, the business can still thrive.

Let each video showcase a solution to a potential problem. Additionally, guide the viewer to understanding your business more.

This is all detailed in the Stone Groove Social YouTube Strategy.

1. Prioritize Value Over Views

Build trust between the potential client and the business. As a result, the viewer is more likely to make a purchase. Address the problem and the solution directly and quickly. Because the brand is not renowned, the attention span is lower. In case of short attention spans, add chapters within the video for better organization.

 Action Tip: Create videos that directly address your ideal client’s biggest questions.
Examples:

  • “How to fix your problem without spending a fortune”

  • “The 3-step system I use to get more sleep every night”

If your audience feels that your video helps them immediately, they’ll trust you enough to take the next step. On top of that, it increases the chances of them returning for more business.

2. Use a Clear Call-to-Action (CTA)

Don’t assume viewers know what to do next. Every video should tell them exactly what step to take after watching. Additionally, note the next step multiple times throughout the video to combat people who scroll through.

Examples of CTAs that convert:

  • “Click the link in the description to book your free consultation.”

  • “Download the free guide below to get started.”

  • “Subscribe to learn more about how this business can help you”

    3. Optimize Your YouTube Description

Overall, many small creators overlook the power of the video description box. Nonetheless, this is prime real estate for SEO and conversions. The CTA should direct viewers to the description where they transform into clients.

Include in your description:

  • A short summary using relevant keywords (e.g. “How to Fix a Tire in 3 Minutes,” “Record Quality Music Without Spending Thousands”).

  • Your website link or sales page link at the very top.

  • A few hashtags to boost discoverability.

  • Contact and social media links for credibility.

    4. Show Social Proof and Results

In any event, results speak louder than words. During the duration, show proof that your product does work and impacts lives. Given these points, include screenshots, testimonials, or mini case studies in your videos to build credibility.

“Here’s what one of my clients achieved after applying this method; they closed three new deals in two weeks.”

Despite a low subscriber account, you immediately become an expert.

In addition to these keys there are a couple of other potential game changers. Like and reply to comments to boost engagement. Another tactic is pinning a comment and then replying with your CTA. In due time, this creates an easy avenue for more viewers to go to that next step. 

Need more help with developing your business on YouTube? Sign up for Stone Groove Social’s YouTube for Business Course

Lisa Melick https://www.stonegroovesocial.com